For the past few years, the art market has experienced a lot of growth, but only a small percentage of artists have benefited from the expanded market. A great number of artists do not fully depend on their artwork for a living but substitute it with other jobs for a better living. Art buyers are always available and willing to buy your pieces whether you are selling your art online, in physical stores or even on social media sites. All the artists need is to improve on their marketing strategies and see how their work bears fruits.
Below are some marketing tips that an artist can use for his or her success
Focused and cohesive portfolio
The art market is very competitive; many artists make the mistake of developing so many items thinking that they will attract a variety of customers. But the secret is concentrating on a particular line of art, that which makes you stand out of the crowd. This does not mean you stop being innovative and experimenting new stuff. The thing is all your work should have a connection and be very consistent.
Do not let your art speak for itself
For you to succeed in art, your pieces should have an emotional appeal that transforms viewers into buyers. While this is a good marketing strategy, you need to talk about your artwork. Try to connect with your customers, tell them what inspired you into making that piece. Give each piece of work a title and a story about it; this helps the buyer connect more to it.
Distribute your artwork carefully
Displaying your artwork all over shopping malls and the internet does not mean your products will sell. Art should not be treated as a commodity. Invest in specific stores and internet sites, where customers can find your staff specifically from. The places of the display should be easily accessible.
Consistency in pricing
Establishing what a specific piece is worth can be a bit difficult. As an artist, you should be very realistic, consistent and transparent in the way you price your artwork. Today’s buyers are very clever; they will research on past pricing, materials used and saw if it makes sense. Do not sell your prices too cheap because some customers associate price with quality. Setting very high prices on the hand can chase away customers. Price your art depending on the type of market you are in.